Panel discussion at ACI’s Green Marketing Compliance Summit.

Covered Topics:

• Building a compliant green marketing program
• Complying with regulations by creating claims with a high degree of precision
• Mitigating the risk of competitor suits through claim substantiation transparency
• Dodging challenges to claims by considering the product’s entire lifecycle
• Conveying the maximum environmental benefits in green claims while keeping substantiation and testing costs to a minimum
• Determining when it is worthwhile to challenge testing results
• Timing is everything: Assessing substantiation needs early in the marketing process to reduce increased costs down the road
• Distinguishing the FTC’s definition of general benefit claims vs. specific claims
• Understanding what the FTC means by prohibiting general benefit claims
• Communicating environmental benefits on product packaging and advertising within the scope of the FTC’s Green Guides