Social media is changing the face of business. Facebook now accounts for nearly 9 percent of all Web traffic, Twitter users sent more than 60 billion Tweets during 2011 and over 3 billion videos are viewed per day on YouTube. However, along with the exciting opportunities presented by new technology come challenging new legal issues. In seeking to capitalise on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? Tracking online users is both standard and controversial. Nearly every website collects and uses this type of data, however, brands and their vendors are operating in an area of regulatory uncertainty.
Please join us as we explore the cutting-edge legal concerns emerging from new technology, and provide practical solutions and real-world insights to assist you in tackling these concerns. The briefing will cover legal challenges for analytics and behavioural advertising, in the European Union as well as in the United States.
Topics Will Include:
- Online analytics
- Cookies and the ePrivacy Directive
- Online targeted marketing and behavioural advertising
- Online tracking
The briefing will conclude with a panel discussion on key current concerns.
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