Congressional rhetoric is heating up about online privacy regulation in the wake of Federal Trade Commission recommendations, which may impact online marketers. Panelists will answer questions about how the ubiquitous practice of behavioral tracking may encounter new federal oversight.

• How will this affect direct marketers? 
• What steps are marketers taking to make it clear that they're doing a good job of policing themselves? (How many are actually adopting, for instance, the IAB/DMA/Etc. guidelines?) 
• What should marketers do if "do-not-track" becomes a reality?

Speakers:

• D. Reed Freeman, Jr.
  Partner, Morrison & Foerster
• Justin Brookman
  Director, Project on Consumer Privacy
  The Center for Democracy and Technology
• Adam, Lehman
  Chief Operating Officer, Lotame