Moderator: D. Reed Freeman, Jr., CIPP, Partner, Morrison & Foerster LLP

Speakers:
Gil Beyda, Managing Partner, Genacast Ventures
Wendy Davis, Contributor, Online Media Daily
Stuart Ingis, Partner, Venable, LLP
Karin Retzer, Of Counsel, Morrison Foerster LLP
Joe Wilson, Vice President, Audience Insights, Turner Broadcasting System, Inc.

Hear about the current business and legal realities of online behavioral advertising in this timely session. The session will address new business models and those on the horizon as well as the underlying technology that supports this quickly growing business segment. The session will also include a legal analysis from American and European perspectives. Attendees will walk away with a better understanding of the business model as well as the tools necessary to consider the legal issues in contract negotiations and OBA implementation.