The online collection of information over time, used to create profiles for targeted advertising campaigns (better known as behavioral advertising), creates more effective advertising and helps web publishers support their sites. However, behavioral advertising has also raised privacy issues among legislators, regulators, and consumer advocates. This program will include a discussion of the current regulatory, self-regulatory, legislative, and policy environment around behavioral advertising, how to take all of those factors into account when deciding to engage in behavioral advertising, and a look forwardThe online collection of information over time, used to create profiles for targeted advertising campaigns (better known as behavioral advertising), creates more effective advertising and helps web publishers support their sites. However, behavioral advertising has also raised privacy issues among legislators, regulators, and consumer advocates. This program will include a discussion of the current regulatory, self-regulatory, legislative, and policy environment around behavioral advertising, how to take all of those factors into account when deciding to engage in behavioral advertising, and a look forward to what the business community can expect in 2010.
Speakers:
Reed Freeman, Partner, Morrison & Foerster LLP
Michelle Rosenthal, Division of Privacy and Identity Protection, Federal Trade Commission
C. Lee Peeler, President & CEO, National Advertising Review Council and Executive Vice President, Council of Better Business Bureaus
Jules Polonetsky, Co-chair and Director, Future of Privacy Forum.
Credits: 1.5 hours pending
State: Virginia
Category: General
For more information, click here
to what the business community can expect in 2010.
Speakers:
Reed Freeman, Partner, Morrison & Foerster LLP
Michelle Rosenthal, Division of Privacy and Identity Protection, Federal Trade Commission
C. Lee Peeler, President & CEO, National Advertising Review Council and Executive Vice President, Council of Better Business Bureaus
Jules Polonetsky, Co-chair and Director, Future of Privacy Forum.
Credits: 1.5 hours pending
State: Virginia
Category: General
For more information, click here