Purvi is a partner in the Litigation Department of Morrison & Foerster’s Los Angeles office and is the hiring partner for that office. She is a member of the firm’s Consumer Litigation and Class Action and Privacy and Data Security Practice Groups. Purvi’s practice includes a broad range of complex litigation in federal and state court and she advises clients in a variety of commercial litigation matters, with a focus on consumer class action defense. She represents, among others, retailers, banks, manufacturers, and insurers in litigation involving contract disputes, unfair competition, false advertising, consumer fraud, data security, and privacy. Purvi has also developed expertise advising clients regarding the impact of various California laws and regulations on existing and proposed business practices, including the collection and use of personal information under the State’s Song-Beverly Credit Card Act. In 2015, Purvi was named a Law360 “Rising Star” in the Retail & E-Commerce practice area (one of two lawyers recognized for the honor), and she was also recommended by Best Lawyers in America 2016 for her work in privacy and data security law.
What do you like best about your work? I love the intellectual challenge of the work and finding practical solutions to my clients’ problems. But I especially love that this job is all about building relationships based on trust. I work hard to earn the trust of my clients, my colleagues, and the judges before whom I appear, and gaining that trust is incredibly rewarding.
What do you enjoy doing in your free time? Reading a really good story, one that takes me completely out of my life and into another time, place, world, or dimension (now I’ve shown my inner geekiness). The best books are those that leave me feeling bereft when I’m finished reading them, as if I’ve lost a good friend.
What is your favorite thing about living in your current city? I often tell people I moved to Los Angeles kicking and screaming. I miss my hometown of Chicago for more reasons than I can count, but Los Angeles is a very special place. Much to my surprise, I don’t have just one favorite thing. Los Angeles is vibrant and diverse, and has an energy and personality all its own. The food is amazing. Plus, it’s 70 degrees and sunny nearly every day. How could I not fall in love?
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