Chile

The Bill would establish a risk-based regulatory framework for AI systems, classifying AI uses as unacceptable, high risk, limited risk, or no evident risk. It would impose requirements relating to transparency, human oversight, risk management, security, data protection, consumer protection and incident response, and would authorize the Personal Data Protection Agency to enforce the law and impose administrative sanctions.

The Bill would regulate the creation and dissemination of realistic AI-generated representations of a person’s image, body, or voice, including by restricting certain uses without authorization and imposing obligations concerning such synthetic content.

The Bill would amend Chile’s Consumer Protection Law to require advertisements substantially created using generative AI to include a clear and perceptible disclosure that AI was used. The requirement would apply where AI generates essential elements of the advertisement or where AI-assisted editing or post-production materially alters the perceived authenticity of those elements.

The Bill would regulate the collection and extraction of outputs generated by algorithmic systems, including certain practices involving systematic extraction for purposes of commercially replicating an algorithmic system’s functionality. It would amend existing Chilean laws to address such practices.