Mexico

The amendments establish protections for performing artists against certain uses of AI and other technologies, including requiring employment contracts to specify the conditions and remuneration for use of an artist’s image or voice through AI. They also extend protections to AI-generated uses of artists’ images and voices and require prior written agreement for certain AI-enabled cloning or impersonation of an artist’s voice or image.

The Bill would establish criminal penalties for specified misuse of generative AI, including certain deceptive manipulation of audiovisual content, unlawful uses of facial or biometric data, dissemination of unlawfully obtained confidential or private content, and certain fraudulent or infringing uses of AI-generated content. It would also amend copyright law to recognize works created with AI assistance while excluding specified autonomously generated or infringing AI content from copyright protection.

The Bill would establish a general framework for the development, implementation, use, supervision and promotion of AI in Mexico, including a risk-classification system. It would create a National AI Council and a National Algorithmic Audit Platform and establish requirements concerning human rights, transparency, accountability and responsible innovation.

The Bill would establish a national framework and policy for the use of AI, including principles such as privacy by design, proportionality, transparency and confidentiality. It would create a National Artificial Intelligence Center and a National AI System bringing together government, private-sector, social and academic participants. 

The Bill would establish a broad regulatory framework for AI systems, including prohibited AI practices, requirements for high-risk systems, transparency obligations and requirements for identifying AI-generated content. It would apply to providers placing AI systems on the Mexican market, including certain foreign providers, as well as developers, operators and users of AI systems.

The Bill would require broadcasters, audiovisual service providers, programmers, digital platforms and certain generative AI systems to identify and label content that has been generated or substantially modified using generative AI. It would prescribe labeling requirements, impose obligations concerning third-party content and establish sanctions for noncompliance.

The Bill would amend the Federal Consumer Protection Law to require providers to inform consumers when they are interacting with AI and to address deceptive or abusive advertising created using AI. It would also prohibit the use of AI-created images, videos or audio in certain advertising for products or services.