The state of Utah has enacted laws and/or issued guidance on Artificial Intelligence (AI). Companies subject to Utah law should be familiar with all relevant AI-related laws, regulations, and guidance, including those listed below.
Laws and Regulations
General
The Law establishes liability for use of AI that violates consumer protection laws if not properly disclosed. A person who provides services in an occupation regulated by the Department of Commerce must prominently disclose when a person is interacting with generative AI in the provision of regulated services.
The Law regulates the use of AI in consumer transactions, including the requirement for disclosures.
Elections
The following law applies in the context of elections in Utah.
The Law requires audio and visual communications, with regard to an election or ballot proposition, substantially produced by generative AI to include a specified disclaimer.
Health
The Law regulates mental health chatbots that use AI technology and includes provisions addressing the protection of personal information, restrictions on advertising, and disclosure requirements.
Intellectual Property
The Law modifies provisions relating to the unauthorized use of an individual’s personal identity, including use through AI technology.