The state of Washington has enacted laws and/or issued guidance on Artificial Intelligence (AI). Companies subject to Washington law should be familiar with all relevant AI-related laws, regulations, and guidance, including those listed below.
Laws and Regulations
General
This law, applicable to a covered provider (i.e., a person or entity that creates, codes, or otherwise produces a generative AI system that has over 1 million monthly users and is publicly accessible within Washington to consumers for personal use), requires the provider to include provenance data in any video, image, or audio content, created or materially altered by the provider’s generative AI system.
This law requires an operator (i.e., any entity that makes available or controls access to an AI companion chatbot for users in the state) to provide a clear and conspicuous disclosure that an AI companion chatbot is artificially generated and not human. The operator must, among other things, implement reasonable measures to prohibit and prevent AI companion chatbots from claiming to be human.
Health
This law provides that AI must not be the sole means used to deny, delay, or modify health care services.
Intellectual Property
This law amends state law to provide that every individual or personality has a property right in the use of his or her name, voice, signature, photograph, “forged digital likeness”, or likeness.