Social Media

The go-to firm for all things social media related.
— Law and Social Media

Social media has reinvented how companies, across all industries, interact with customers, promote products, and challenge competitors. We have been at the forefront of this shift, advising social media platforms as well as companies that use social media globally on the complex legal, regulatory, and policy issues presented by social media.

We bring that experience to our clients as they balance the commercial realities of running a business with the risks posed by laws and regulations affecting social media. Our skills are particularly valued by operating in highly regulated sectors (such as financial services, credit reporting, healthcare, and pharmaceuticals), companies with a strong existing online presence, and companies operating internationally. Businesses facing multiple layers and regimes of regulation appreciate the timely, knowledgeable, and "real world" social media advice we provide, as well as our extensive contacts with policy makers and media authorities.

To keep our clients ahead of emerging legal developments affecting the social media industry, we created Socially Aware, an award-winning newsletter and related blog devoted to the law and business of social media. To read our blog, visit www.sociallyawareblog.com.

Experience

Prepare social-media-related policies and advise in connection with intra-company collaboration spaces for major multinational pharmaceutical and consumer products companies, technology companies, media companies, online retailers, and educational institutions.
Advise on liability issues, as well as licensing and information obligations, facing international social media platforms are facing in the light of the EU Copyright Directive.
Advise on the creation, monitoring, and maintenance of corporate social media pages.
Advise on mobile applications, including terms of use and privacy policies for mobile apps, as well as issues specific to applications distributed through third-party sites.
Draft comprehensive internal guidelines for reviewing online content for potential intellectual property, publicity, privacy, and breach-of-contract issues.
Advise on licensing and other aspects of the use of fingerprinting software to aid in the identification of unauthorized content use.
Advise U.S. and multinational clients on domestic and foreign privacy and data protection issues concerning collection, disclosure, and marketing uses of information via social media.
Advise international companies and marketing and talent agencies on influencer marketing issues.
Advise multi-channel-networks regarding youth protection, advertising restrictions, product placement, general regulatory matters, code of conduct and artist agreements.