Aaron is the co-chair of the Interactive + Digital Media Group and former chair of the firm’s Technology Transactions Group. He advises clients on a wide range of complex transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution arrangements.

Aaron’s practice focuses on advising both established and emerging companies in data- and technology-intensive sectors, with a particular emphasis on AI and interactive and digital media (including social platforms, AR/VR, gaming, and streaming). He also regularly works with clients in autonomous vehicles, Healthtech, Fintech, Adtech, and broader software and consumer technology markets. His work often sits at the intersection of product, data, IP, and commercial relationships, particularly in connection with AI-driven and platform-based business models and emerging technologies.

He also maintains an active practice counseling companies on branding and marketing, trademark licensing, and content-related transactions, as well as the intellectual property aspects of mergers, acquisitions, asset spinoffs, and private equity investments.

He has represented leading technology companies such as OpenAI, Meta, ElevenLabs, Visa, Autodesk, General Motors, Honda, and Rivian, among others.

Aaron has been recognized by numerous publications for his work on market-defining technology transactions and is currently ranked by Chambers USA for “Technology Transactions.”

Aaron also serves as co-editor of Socially Aware, the firm’s award-winning newsletter and blog devoted to the law and business of social platforms, and regularly publishes on various IP and technology-related topics. He is a sought-after speaker on new and emerging areas of law and is a frequent presenter and panelist at conferences and legal services programs.

In addition to his active practice, Aaron regularly provides pro bono assistance to various nonprofit and charitable organizations such as Common Sense Media and the Starlight Children’s Foundation. He is a member of the board of directors of California Lawyers for the Arts.

While in law school at the University of California, Berkeley, Boalt Hall School of Law, Aaron served as executive editor of the California Law Review and was elected to the Order of the Coif. Following law school, Aaron served as a law clerk to the Honorable William H. Orrick and the Honorable Martin J. Jenkins, both United States District Judges for the Northern District of California.