As governments and regulators intensify scrutiny of children’s online experiences, organisations are facing a rapidly evolving and increasingly fragmented compliance landscape. In an article first published in Privacy Laws & Business UK Report (May 2026), Brittnie Moss-Jeremiah and Mercedes Samavi explore the UK government’s proposed approach to children’s digital wellbeing, examining how emerging expectations around age assurance, platform design and online safety intersect with existing privacy frameworks. The article highlights the growing emphasis on “safety by design”, proportionate age-based protections and cross-functional governance as regulators push platforms to rethink how children engage with digital services.
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