Advertising and Marketing Law

Our advertising and marketing law attorneys, including a number who have worked at the FTC, are well equipped to assist clients on all aspects of advertising or marketing campaigns: from conception to legal and regulatory review; from preparing the necessary talent, agency, joint marketing, and other agreements to execution and through litigation, if necessary.

Our attorneys handle any client advertising and marketing need, from counsel on regulatory issues and compliance matters to transactional work, such as advertising, agency, and national and global media buying agreements and promotional and direct marketing services, as well as dispute resolution.  We advise clients on substantiation, comparative advertising, and direct marketing issues, and on "Slack-fill," "Green," "Free," "Made in the USA," and many other types of claims that are subject to unique regulatory requirements. We also advise on online advertising issues, including affiliate and incentive marketing, and on emerging issues, such as behavioral advertising.  Additionally, we handle various entertainment-related agreements relating to large sponsorships and public events, celebrity endorsements, and SAG/AFTRA issues.
Our attorneys defend clients before the FTC, state attorneys general, and in arbitration before the National Advertising Division (NAD) of the Council of Better Business Bureaus.  Our group includes the recognized authority on California’s Unfair Competition Law, Business & Professions Code section 17200, et seq., and the author of an amendment to 17200 known as Proposition 64.  We regularly handle matters in federal courts related to false advertising practice under the Lanham Act, as well as lawsuits alleging deceptive or false advertising claims throughout the U.S. state courts, including under the California Consumer Legal Remedies Act, and regulatory defense involving FTC and state investigations and enforcement actions.  In addition to years of experience before the NAD of the Council of Better Business Bureaus, we also represent our clients before the National Advertising Review Board (NARB), and the Children’s Advertising Review Unit (CARU).

We have special expertise in retail, ecommerce, technology, consumer products, media, entertainment, food and beverage, and financial services industries. 

Legal 500 US 2018
Advertising and Marketing: National

Email Disclaimer

Unsolicited e-mails and information sent to Morrison & Foerster will not be considered confidential, may be disclosed to others pursuant to our Privacy Policy, may not receive a response, and do not create an attorney-client relationship with Morrison & Foerster. If you are not already a client of Morrison & Foerster, do not include any confidential information in this message. Also, please note that our attorneys do not seek to practice law in any jurisdiction in which they are not properly authorized to do so.

©1996-2019 Morrison & Foerster LLP. All rights reserved.