Cross-Device Tracking

A Morrison & Foerster Data Protection Masterclass

10/11/2017 11:00 a.m. - 12:00 p.m.

Privacy + Data Security

Alja Poler De Zwart and Julie O'Neill

Julie O'Neill and Alja Poler De Zwart

Webinar

Rob Famigletti
rfamigletti@mofo.com
(212) 336-4004

The number of consumers using multiple devices—from smartphones to tablets to laptop computers—has exploded in recent years and continues to grow globally. Companies are increasingly turning to new technologies in an attempt to ascertain that multiple devices are connected to the same person for a variety of purposes, such as fraud prevention, providing a more seamless user experience, and more effectively reaching their target audience. While such cross-device tracking provides a number of benefits, it also raises privacy concerns that have drawn increased regulatory scrutiny in the last few years.

Join Morrison & Foerster’s Julie O’Neill and Alja Poler De Zwart for a practical, multijurisdictional look at cross-device tracking and best practices that companies can employ to achieve maximum commercial advantage while mitigating privacy risks. Topics that will be addressed include:

  • An overview of various cross-device tracking technologies and how they are used;
  • The privacy issues that cross-device tracking implicates and how to avoid common pitfalls;
  • Essential features of a compliant digital advertising program; and
  • Recent U.S. and EU regulatory activity and trends, including self-regulatory guidance

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