California’s Privacy Law Changes and Its Impact on Brands

International Trademark Association Webinars


Privacy + Data Security

Christine E. Lyon

Christine E. Lyon


As brand owners anticipate the January 2020 implementation of California’s Consumer Privacy Act, recent provisions and amendments add complexity and opportunity to the new compliance landscape for brands’ response to data privacy obligations and data breaches. Close examination of the law reveals a number of differences with other global privacy legislation, and though many provisions have changed, others could still be improved or altered. 

Hear from experienced trademark and privacy practitioners, including Morrison & Foerster’s Chris Lyon, as they detail the pros and cons of the new law and explore potential amendments. 

Email Disclaimer

Unsolicited e-mails and information sent to Morrison & Foerster will not be considered confidential, may be disclosed to others pursuant to our Privacy Policy, may not receive a response, and do not create an attorney-client relationship with Morrison & Foerster. If you are not already a client of Morrison & Foerster, do not include any confidential information in this message. Also, please note that our attorneys do not seek to practice law in any jurisdiction in which they are not properly authorized to do so.

©1996-2019 Morrison & Foerster LLP. All rights reserved.