Speaking Engagement

Data Driven Marketing Models in the Era of the CCPA

26 Feb 2020 04:10 p.m. - 04:35 p.m.

The Ritz-Carlton
68900 Frank Sinatra Dr
Rancho Mirage, CA 92270

On January 1, the California Consumer Privacy Act (CCPA) will usher in a new era of privacy rights for California residents. The CCPA will change the way that retailers and CPG companies do business with Californians, requiring them to open up their data troves, reassess data sharing models and adopt measures for complying with CCPA in the ad tech context.



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