Speaking Engagement

Avoiding Compliance Errors, Penalties, and Lawsuits: Substantiating Green Marketing Claims in a Precise yet Cost-Effective Manner

ACI’s Green Marketing Compliance Summit

24 May 2011 09:30 a.m. - 10:30 a.m.

The Sutton Place Hotel
21 East Bellevue Place
Chicago, IL 60611

Panel discussion at ACI’s Green Marketing Compliance Summit.

Covered Topics:

  • Building a compliant green marketing program
  • Complying with regulations by creating claims with a high degree of precision
  • Mitigating the risk of competitor suits through claim substantiation transparency
  • Dodging challenges to claims by considering the product’s entire lifecycle
  • Conveying the maximum environmental benefits in green claims while keeping substantiation and testing costs to a minimum
  • Determining when it is worthwhile to challenge testing results
  • Timing is everything: Assessing substantiation needs early in the marketing process to reduce increased costs down the road
  • Distinguishing the FTC’s definition of general benefit claims vs. specific claims
  • Understanding what the FTC means by prohibiting general benefit claims
  • Communicating environmental benefits on product packaging and advertising within the scope of the FTC’s Green Guides

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