Business and Legal Issues We Have Learned From Representing the Beijing Olympics: Profiting from a Worldwide Event


Los Angeles

Please join us on Thursday, April 3 from 9 a.m. to 11 a.m., for a breakfast briefing on what you can learn from our experience with the Olympics, including the following discussion points:

  • Securing international intellectual property rights in connection with the marketing and promotion of a large event, like the Olympics
  • Exploiting sponsorship rights in connection with a large event
  • Licensing rights to make merchandise based on intellectual property rights in connection with a large event
  • Exploiting broadcasting rights to a large event
  • Selling tickets to a large event
  • Creating a legally viable chain of title for the intellectual property elements (such as dramatic elements, designs, performances, choreography and music) of any large entertainment event
  • Dealing with the legal aspects of logistics in connection with a large event

Speakers Include:

Kelly Crabb, partner in the Los Angeles office of Morrison & Foerster and the co-chair of the firm’s team for the Beijing Organizing Committee for the Games of the XXIX Olympiad

Don Stirling, Managing Partner, Rainmaker Sports and Entertainment; former President and CEO of the Massachusetts Sports & Film Commission; and former Managing Director of Sales and Marketing for the Salt Lake Organizing Committee for the 2002 Olympic Winter Games





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