Emerging Global Regulation of Online Tracking

BrightTALK Data Privacy Summit

04/08/2010 12:00 p.m. - 12:45 p.m. PDT

Privacy + Data Security and Advertising and Marketing Law

Webinar

Online tracking first sparked regulatory interest over a decade ago.  Interest in this topic waned following the burst of the .com bubble and in the few years following it, but it's now back.  The Federal Trade Commission, the Privacy Commissioner of Canada, the CNIL, the Article 29 Working Party, and data protection regulators around the world are now expressing interest in the topic.  The technology now available has the capacity to provide a significant lift to advertisers and to online publishers who would otherwise have difficulty selling their advertising inventory.  On the other hand, regulators and legislators are working on the proper balance between allowing room for innovation and further growth of the Internet and privacy concerns.  What type of notice should consumers be given?  Should consumers have to opt-in to anonymous tracking, or is opt-out sufficient?  Should consumers have the rights to access their online profiles, change them, and delete them?  Should different rules apply depending on the data used for targeted advertising?  Should different rules apply to different types of advertising based on behavioral data?  This session will address all of these issues and provide a snapshot of the lay of the regulatory land in 2010.  We will also look a bit into the future and make some predictions on where regulation is likely to move as technology continues to advance.

Email Disclaimer

Unsolicited e-mails and information sent to Morrison & Foerster will not be considered confidential, may be disclosed to others pursuant to our Privacy Policy, may not receive a response, and do not create an attorney-client relationship with Morrison & Foerster. If you are not already a client of Morrison & Foerster, do not include any confidential information in this message. Also, please note that our attorneys do not seek to practice law in any jurisdiction in which they are not properly authorized to do so.

©1996-2019 Morrison & Foerster LLP. All rights reserved.