Final FACTA Affiliate Marketing Rules

The Knowledge Congress Webcast Series


Advertising and Marketing Law, Banking + Financial Services, Financial Institutions + Financial Services, and Privacy + Data Security

Oliver I. Ireland

Oliver I. Ireland


Certain federal banking agencies issued final rules on the implementation of FACTA to take effect January 1, 2008. Financial institutions such as banks will now be obliged to give their clients notice of and an option to opt out any solicitation from an affiliate institution. Consequently, consumers will be protected against entities that use eligibility information to make solicitations for marketing purposes. Financial institutions & any company that extends credit to consumers and small businesses should take note of these new regulations to market their service while avoiding possible regulatory enforcement.

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