Friending, Tagging and Tweeting: Social Media Overview

PLI’s Social Media 2016: Addressing Corporate Risks
San Francisco Presentation

02/09/2016 09:15 a.m. - 10:15 a.m.

Technology Transactions and Social Media

PLI California Center
685 Market Street
San Francisco, California 94105

Speaking Engagement

Why You Should Attend

Facebook, Foursquare, Google+, LinkedIn, Pinterest, Snapchat, Twitter, Tumblr, YouTube and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have embraced social media; one study revealed that, of the Fortune Global 500, 97% were on LinkedIn; 83% had Twitter accounts; 80% had a presence on Facebook; and 67% had a YouTube channel; these numbers will only increase over time.

However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.

Friending, Tagging and Tweeting: Social Media Overview

Morrison & Foerster Partner John Delaney will present on “Friending, Tagging and Tweeting: Social Media Overview” at PLI’s Social Media 2016: Addressing Corporate Risks Seminar. The session will address:

  • Social media: What is it, how it works, and why it is transforming the business world
  • Facebook, Twitter and the explosive growth of social media platforms
  • Corporate uses of blogs and social networks
  • Online contracting hurdles to building your company’s social media presence
  • Risk mitigation strategies regarding user-generated content
  • Key case law developments

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