How the FTC's Recommendations for Online Privacy Will Impact Direct Marketers

03/15/2011 02:00 p.m. - 02:45 p.m. EDT

Privacy + Data Security, Media + Entertainment, Class Actions + Mass Torts, and Technology


Ethan Boldt
(215) 238-5358

Congressional rhetoric is heating up about online privacy regulation in the wake of Federal Trade Commission recommendations, which may impact online marketers. Panelists will answer questions about how the ubiquitous practice of behavioral tracking may encounter new federal oversight.

  • How will this affect direct marketers? 
  • What steps are marketers taking to make it clear that they're doing a good job of policing themselves? (How many are actually adopting, for instance, the IAB/DMA/Etc. guidelines?) 
  • What should marketers do if "do-not-track" becomes a reality?


  • D. Reed Freeman, Jr.
    Partner, Morrison & Foerster
  • Justin Brookman
    Director, Project on Consumer Privacy
    The Center for Democracy and Technology
  • Adam, Lehman
    Chief Operating Officer, Lotame

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