IAPP Privacy Academy 2010

Preconference Workshop Online Behavioral Advertising: Business Models, Technology and Legal Issues in Q3 2010 and Beyond


Advertising and Marketing Law and Privacy + Data Security

Hilton Baltimore
401 West Pratt Street
Baltimore, MD 21201

Speaking Engagement

Moderator: D. Reed Freeman, Jr., CIPP, Partner, Morrison & Foerster LLP

Gil Beyda, Managing Partner, Genacast Ventures
Wendy Davis, Contributor, Online Media Daily
Stuart Ingis, Partner, Venable, LLP
Karin Retzer, Of Counsel, Morrison Foerster LLP
Joe Wilson, Vice President, Audience Insights, Turner Broadcasting System, Inc.

Hear about the current business and legal realities of online behavioral advertising in this timely session. The session will address new business models and those on the horizon as well as the underlying technology that supports this quickly growing business segment. The session will also include a legal analysis from American and European perspectives. Attendees will walk away with a better understanding of the business model as well as the tools necessary to consider the legal issues in contract negotiations and OBA implementation.

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