Speaking Engagement

IEA, CMTA, CICC's Annual Conference: Navigating in an Ever-Greening World


San Diego, CA

Brooks Beard will be speaking on "Navigating The Green Advertising Minefield" at the IEA, CMTA, CICC's Annual Conference. This presentation will examine the latest developments in the green advertising arena, including an up-to-date report and evaluation of the Federal Trade Commission's Green Guides review, trends in national and international governmental enforcement proceedings and false advertising litigation, how to avoid the pitfalls of “greenwashing,” and how to inform consumers about the environmental and socially responsible attributes of your products and services without violating the law.





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