Innovative Strategies in Corporate Global Branding

China General Chamber of Commerce – U.S.A. (CGCC): China-U.S. Intellectual Property Cooperation Dialogue & Chinese Brands Going Global Forum

04/11/2016 11:15 a.m. - 12:15 p.m.

Intellectual Property Litigation, Intellectual Property | China, Advertising and Marketing Law, and Internet, Media + Entertainment

Waldorf Astoria
301 Park Ave
New York, NY 10022

Janet Xiao

Speaking Engagement

Topics:

  • Utilizing intellectual property to strengthen competitiveness
  • Enhancing communication with local governments and partners
  • Developing innovative marketing channels, with a focus on the internet and e-commerce

Moderator:

  • Jonathan Z. Yuan, International Partner of King & Wood Mallesons

Panelists:

  • Adair Zhou, Head of Intellectual Property of DJI
  • Andrew Elliott, Senior Vice President of ZTE USA
  • Janet Xiao, Partner of Morrison & Foerster LLP

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