Is it Really "Green?" Understanding Environmental Claims - CleanMed Conference 2011

04/06/2011 03:30 p.m. - 05:00 p.m.

Clean Technology

Sheraton Phoenix Downtown Hotel
340 North 3rd Street
Phoenix, AZ 85004

Speaking Engagement

Environmental marketing claims have exploded onto consumer and institutional products, and many of these claims are confusing, vague, and offer no proof. This session is for purchasers, suppliers and others who want to know when and if a product is truly “green,” and to learn how to avoid “greenwashing.”

CleanMed is the premier global conference on environmentally sustainable health care. The conference brings together vendors of environmentally preferable products and services or nutritious, sustainable foods with health care leaders at the forefront of implementing sustainability projects, green building design and environmentally preferable purchasing.


  • Gerry Varella, North Shore Long Island Jewish Health System
  • Brooks Beard, Morrison & Foerster LLP
  • Kim Sheehan, University of Oregon

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