Personally Identifiable Information (PII) at Point of Sale (POS)

22 Apr 2014 10:00 a.m. - 11:00 a.m. PDT

Starting in California and spreading across the country, there has been a wave of litigation surrounding the collection and use of personal identification information (PII) at the point of sale (POS) and online. Purvi Patel, Partner at Morrison & Foerster LLP will discuss the potential privacy implications of common business practices involving collection of PII in connection with credit and debit card transactions, including loyalty reward programs and other marketing initiatives. This presentation will also examine litigation trends in the courts and ways to minimize litigation risk and exposure, and will touch on legislative developments.



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