Practising Law Institute's Social Media 2011:
Addressing Corporate Risks

New York Presentation

03/02/2011 09:00 a.m. - 05:00 p.m.

Technology Transactions

810 Seventh Avenue 
21st Floor
New York, NY 10019

Speaking Engagement

Did you know that Facebook now has more than 500 million members? (By contrast, the entire population of the United States is 307 million people.)  Or that Facebook accounts for over seven percent of all Web traffic?  And that two and a half billion photographs are posted to Facebook each month?  Or that Twitter reported growth of an astonishing 1,271 percent from fall 2008 to fall 2009?  And finally, that users view over two billion videos on YouTube per day?

Facebook, Twitter and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers.  Indeed, even the largest, blue-chip corporations have begun to embrace social media; one recent study showed that, of the Fortune Global 100, 65% had Twitter accounts; 54% had a presence on Facebook; and 50% had a YouTube channel.

However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues.  In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks?

Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns emerging from social media, and provide practical solutions and real-world insights to assist you in tackling these concerns.

What you will learn:

  • Social media:  How it works, and why it is transforming the business world
  • Minimizing liability arising from use by employees
  • E-discovery and record retention considerations
  • Copyright, brand protection and other IP concerns
  • Ensuring protection under the CDA’s Safe Harbor
  • Online marketing: New opportunities, new risks
  • Privacy law issues
  • Practical tips for handling real-world issues

Click here to view the brochure.

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