12/15/2010 11:30 a.m. - 01:30 p.m.
Morrison & Foerster LLP 425 Market Street San Francisco, CA 94105
William F. Tarantino and Michael Jacob Steel
Michael Jacob Steel and William F. Tarantino
What does it mean for your product or service to be environmentally friendly? How about sustainable? What about your “carbon footprint”? Although these words appeal to your environmentally conscious customers, green advertising can be risky and enforcement actions are on the rise.
The U.S. Federal Trade Commission (the FTC) recently released proposed revisions to its Environmental Marketing Guides, also known as the “Green Guides.” The FTC guidance will establish significant new rules of the road for companies that advertise the environmental attributes of their products, services, or business practices.
Companies currently making any environmental marketing claims to consumers, whether through traditional advertising, websites, or social media, need to pay careful attention to the FTC’s existing and newly proposed guidance if they wish to avoid the prospect of enforcement action or related consumer litigation. What are the potential risks of engaging in the China Cleantech gold rush?
Please join us for a discussion of the new Green Guides, including topics such as:
1 Hour General (California) MCLE
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