Social Media 2012:
Addressing Corporate Risks

Did you know that Facebook now has more than 750 million active users? (By contrast, the entire population of the United States is 310 million people.) Or that Facebook accounts for nearly nine percent of all Web traffic? And that over three billion photographs are posted to Facebook each month? Or that Twitter users sent over 25 billion Tweets during 2010? Or that Google+ is the fastest-growing social network ever? And that over three billion videos are viewed per day on YouTube?

Facebook, Twitter, LinkedIn, YouTube, Google+ and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have begun to embrace social media: one study revealed that, of the Fortune Global 100, 65% had Twitter accounts, 54% had a presence on Facebook, and 50% had a YouTube channel; these numbers will only increase over time. Indeed, many marketing professionals view social media as the single greatest marketing tool to have emerged in this century.

However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns emerging from social media, and provide practical solutions and real-world insights to assist you in tackling these concerns.

For more information or to register, please contact info@pli.edu or visit the PLI event page.