Sustainable Brands' Building Credibility & Avoiding Greenwash



Brooks Beard and Andrew Smith will present on FTC Green Guides/Claims Activity as part of the Sustainable Brands Issues In Focus webinar event Building Credibility & Avoiding Greenwash. The all day webinar will focus on the latest changes in the Federal Trade Commission Green Guides, and what can be learned from their most recent 2009 case activity; how to make sense of the exploding landscape of eco-labels here in the US and worldwide; whether an independent eco-label makes sense for you, and if so, how to choose one; alternatives to eco-labels, such as self-disclosure, 3rd Party Certification or 'rolling your own', and how to evaluate the potential cost/benefit; how to use sustainable packaging to lend credibility to your brand, and missteps to avoid in communicating about it; game changing initiatives that will change the consumer communications landscape in the future, including Wal-Mart’s Sustainability Consortium initiative, GoodGuide.com and more; and the latest multi-stakeholder initiative aimed at reducing the chaos in the eco-labeling landscape and what that means for your brand.




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