Sweepstakes, Contests and Banks – Oh My

CBA’s 35th Annual Regulatory Compliance Conference

10/09/2013 10:15 a.m. - 11:45 a.m.

Speaking Engagement

Lynn Humphreys is a speaker at the CBA’s 35th Annual Regulatory Compliance Conference. Her topic will discuss sweepstakes, contests and other online promotions that are used by banks and most companies. Given the potential criminal liability for conducting an “illegal lottery,” as well as the potential for misleading advertising or consumer complaints, it is critical that such marketing projects be carefully planned and properly implemented. Her session will discuss the legal issues surrounding such promotions and how to develop a review process within a bank for “official rules” and associated advertising and marketing materials.

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