The FTC’s Proposed New Privacy Framework -
Business Considerations

WMACCA Signature Luncheon

03/16/2011 12:00 p.m. - 02:00 p.m.

Internet, Media + Entertainment, Privacy + Data Security, Consumer Litigation, and Advertising and Marketing Law

Tysons Corner Marriott
8028 Leesburg Pike
Vienna, Virginia 22182

Seminar

For more information:
Robin Hayutin
robin.hayutin@wmacca.com
(703) 242-8773

In December 2010, the Federal Trade Commission released its long-awaited staff report on privacy, entitled Protecting Consumer Privacy in an Era of Rapid Change. Based largely on themes and concepts developed through a series of privacy roundtables held by the Commission over the past year, the report sets out a proposed framework for how companies should protect consumers’ privacy. The Commission expects to release a final report later in 2011. This program will take a look at the proposed framework and what it could mean for businesses that collect and use consumer data.

The proposed framework embodied in the report consists of three major elements: (1) “privacy by design”; (2) simplified consumer choice; and (3) greater transparency. This program will take a closer look at these themes and also highlight other notable features of the proposed framework, such as:

  • Scope: The framework covers a broad range of commercial entities, including those doing business offline as well as online, and companies that process consumer data but may not interact directly with consumers (such as data brokers); the framework also covers both personally identifiable information, and data that can be reasonably linked to a specific consumer, computer, or other device.
  • Choice: Simplified consumer choice based on reasonable consumers’ expectations under the circumstances.
  • Do Not Track: The staff’s endorsement of a Do Not Track mechanism for online behavioral advertising.

Join us to learn how the FTC’s report could affect how your company does business.

Moderator:

  • Reed Freeman
    Partner, Morrison & Foerster LLP

Panelists include:

  • Chris Olsen
    Assistant Director
    Division of Privacy and Identity Protection
    Federal Trade Commission
  • Justin Brookman
    Director, Project on Consumer Privacy
    Center for Democracy and Technology
  • Alison Pepper
    Director, Public Policy
    Interactive Advertising Bureau
  • Kathleen Zanowic
    Chief Privacy Officer, Verizon

MCLE Credit:
WMACCA will apply for 1.5 hours of general Virginia MCLE credit after the program.

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