The Rise of Social Networking: Capturing the Promise While Avoiding the Pitfalls


Employment + Human Resources | Europe, Securities Offerings | Europe, Technology, Media + Telecommunications | Europe, and Technology Transactions

Morrison & Foerster
CityPoint, One Ropemaker Street
London  EC2Y 9AW


Lorna O'Neill
+44 20 7920 4007

In the past five years social media take-up has soared with people, businesses and even governments rushing to establish a presence on Facebook, Twitter and other Web 2.0 platforms.  But are they right to jump on the social media bandwagon, or is it just hype?

Without doubt there are benefits to be found in these new communication channels.  However, companies are also finding that these emerging technologies are raising complex, cutting-edge legal issues.

Join speakers from Morrison & Foerster and Merchant (Brunswick Group) to learn what companies are doing to capitalise on the social media phenomenon and minimise the risks associated with this brave new world.

In this presentation, we will discuss:

  • Whether or not social media is a “must have”
  • Who has most to gain? Or lose?
  • How social media delivers
  • Social media governance to protect the company from undesirable consequences of social media use
  • Social media in the City – are there risks around market abuse and other FSMA regulated activities?
  • Social media and IT use policies to govern employee use of social media in the workplace


Ann Bevitt, Partner, Morrison & Foerster

Chris Coulter, Partner, Morrison & Foerster

John Evans, Digital Strategist, Merchant Group

Tim Roughton, Of Counsel, Morrison & Foerster

Bradley Theobald, Of Counsel, Morrison & Foerster




Registration: 4:30 pm - 5:00 pm

Programme: 5:00 pm - 7:00 pm

Networking and Canapés: 7:00 pm


Morrison & Foerster (UK) LLP (Authorisation Number 3538/MOFO) certifies that this activity has been approved for CPD credit by the Solicitors Regulation Authority for the amount of 2 hours.

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