IAPP Europe Data Protection Congress 2016
11/09/2016 04:15 p.m. - 05:15 p.m.
Privacy + Data Security
SQUARE - Brussels Meeting Centre
rue Mont des Arts
Alex van der Wolk
Health care is an area of great importance to and impact on society at large, but an area in which the cost of innovation and technology can be prohibitively high. Affordable healthcare is a real and ongoing challenge. Where previously healthcare primarily consisted of remedial efforts, technologies such as wearables and connected solutions have shifted the focus towards prevention. This not only alleviates collective healthcare cost, it also empowers individuals to control and direct efforts aimed at healthier living.
Personal data and privacy issues are at the core of these developments. Life sciences companies need to leverage data in order to innovate in drug discovery and optimize clinical trials. Life services companies inevitably need data to offer services like health monitoring, and for data analytics. Health information, however, is often considered sensitive and is therefore strictly regulated in many countries. Are legal requirements such as data minimization, anonymization, and purpose limitation standing in the way of technological advance and ultimate benefit to society as a whole? How can companies use data to create and maintain value? How can companies use wearables in the workplace? In this session we will hear from representatives of leading players in the life sciences industry, as well as a regulator, on how they address these data privacy challenges and opportunities.
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