Tracking Technologies in Europe and the United States

Data Protection Masterclass

10 Sep 2013 04:30 p.m. - 06:00 p.m. BST

Kay Burgess

Click here for a copy of the presentation materials.

Tracking online and mobile is standard, and yet remains controversial as new methods of tracking emerge and technology evolves. Almost every website and app, and their service providers and advertising partners, collect and use tracking data. However, regulatory uncertainty remains.

In this webinar, we will examine the legal concerns emerging from the regulation of tracking for online behavioral advertising, retargeting, personalized content, and analytics online and on mobile devices, and provide practical solutions and real-world insights to assist you in tackling these concerns. The briefing will cover legal challenges and likely developments across Europe and in the United States.

Topics Will Include:

  • Requirements and regulations for user tracking and OBA in the U.S. and across Europe
  • Enforcement trends and policy announcements in the U.S.
  • Do not track developments
  • Update on legislative and regulatory developments, including the new advertising rules overseen by the UK Advertising Standards Authority
  • What is different in the mobile sphere
  • Developments in children’s privacy rules in the U.S.
  • Action items to consider for compliance with the disparate requirements and proposed rules


  • Reed Freeman
    Partner, Morrison & Foerster, Washington, D.C.
  • Karin Retzer
    Partner, Morrison & Foerster, Brussels

CPD and CLE credit are pending for this event.




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