WMACCA Tech and IP Forum: Behavioral Advertising - How to Protect Your Brand While Taking Advantage of Advanced Advertising Techniques

2/23/2010

Advertising and Marketing Law

Morrison and Foerster
1650 Tysons Boulevard, Suite 400
McLean, VA 22102

Sponsorship

Robin Hayutin
robin.hayutin@wmacca.com
(703) 242-8773

The online collection of information over time, used to create profiles for targeted advertising campaigns (better known as behavioral advertising), creates more effective advertising and helps web publishers support their sites. However, behavioral advertising has also raised privacy issues among legislators, regulators, and consumer advocates. This program will include a discussion of the current regulatory, self-regulatory, legislative, and policy environment around behavioral advertising, how to take all of those factors into account when deciding to engage in behavioral advertising, and a look forwardThe online collection of information over time, used to create profiles for targeted advertising campaigns (better known as behavioral advertising), creates more effective advertising and helps web publishers support their sites. However, behavioral advertising has also raised privacy issues among legislators, regulators, and consumer advocates. This program will include a discussion of the current regulatory, self-regulatory, legislative, and policy environment around behavioral advertising, how to take all of those factors into account when deciding to engage in behavioral advertising, and a look forward to what the business community can expect in 2010.

Speakers:
Reed Freeman, Partner, Morrison & Foerster LLP
Michelle Rosenthal, Division of Privacy and Identity Protection, Federal Trade Commission
C. Lee Peeler, President & CEO, National Advertising Review Council and Executive Vice President, Council of Better Business Bureaus
Jules Polonetsky, Co-chair and Director, Future of Privacy Forum.

Credits: 1.5 hours pending
State: Virginia
Category: General

For more information, click here

 to what the business community can expect in 2010.

Speakers:
Reed Freeman, Partner, Morrison & Foerster LLP
Michelle Rosenthal, Division of Privacy and Identity Protection, Federal Trade Commission
C. Lee Peeler, President & CEO, National Advertising Review Council and Executive Vice President, Council of Better Business Bureaus
Jules Polonetsky, Co-chair and Director, Future of Privacy Forum.

Credits: 1.5 hours pending
State: Virginia
Category: General

For more information, click here

 

Agenda

Title Details Start Date/Time End Date/Time
Lunch will be served on-site from 12:00 - 12:30. 2010-02-23 12:00:00
The program and webcast will begin at 12:30 p.m. 2010-02-23 12:30:00

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