New Rules on Merger Control, Market Dominance, Damages Claims, and Cartel Fines
On March 9, 2017 the German Federal Parliament passed the ninth amendment to the Act against Restraints of Competition (ARC) (Gesetz gegen Wettbewerbsbeschränkungen). The amendment is expected to come into force in Q2/2017 and will substantially change German competition law.
The reform is driven in part by formal requirements to implement EU legislation into national German law (in particular, provisions of Directive 2014/104/EU, the “Cartel Damages Directive”), and to eliminate some inconsistencies between EU and German law in the area of cartel enforcement. But it also aims to adjust the domestic competition law framework to some of the challenges that come with big data, two-sided markets, and with the digital economy more generally.
For companies and investors doing business in Germany, the new law brings a number of practical changes:
The reform is the first major competition law change since 2013 and the first major change in the area of private cartel enforcement since 2005. However, with digitalization constantly driving market changes, it seems a safe bet that subsequent changes will come within much shorter periods of time. In particular, the new law itself asks that the federal government shall monitor the application of some of the new rules, and report back to Parliament after a three-year period. And prior to the recent reform, although it did eventually not materialize, there was also a discussion about broadening the FCO’s regulatory scope toward a general consumer protection agency.
New Merger Control Thresholds
Traditionally, German merger control follows a pure revenue-based approach to determine whether a proposed transaction is reportable for mandatory FCO clearance. Both parties to the transaction must have combined worldwide revenues of more than €500 million; one party to the transaction (e.g., the buyer) must have German revenues of more than €25 million; and another party to the transaction (e.g., the target) must have German revenues of more than € 5mn.
Under the new law, these revenue thresholds will remain in place and if a transaction meets all three of them, it will continue to be reportable already on these grounds. In addition, the new law introduces a transaction value test to still cover transactions that only meet the higher one of the two domestic thresholds, i.e. where the target has less than €5 million German revenue. These transactions shall require FCO clearance if
The purpose of this adjustment is to capture transactions that may not (yet) be sizable by revenue standards, but that may nevertheless have a competitive impact, for example, because they concern some innovative start-up business. According to the new law’s official reasoning, which explicitly refers to the Facebook/WhatsApp merger in that respect, it is this type of transactions that triggered the introduction of the additional threshold. However, while Facebook’s acquisition of WhatsApp did not trigger the existing turnover thresholds in Germany at the time, the acquisition was notified to the European Commission for a full review under the EU Merger Regulation, as the relevant jurisdictional thresholds in at least three other Member States were satisfied. It was then cleared unconditionally in October 2014.
Enhanced FCO Tool Box for Assessing Market Power
With a particular focus on dealing with digital businesses, the new law expands the FCO’s tool box when it comes to defining markets and assessing market power. These new rules will apply
In particular, the new law introduces the following provisions, which to a large extent come as legislative clarifications of practices that the FCO has already developed in more or less established case law over the last few years:
Overall, these changes will likely not shift the focus of the FCO’s merger control and antitrust enforcement but they may well lower the FCO’s threshold for exerting its discretion when launching an investigation into “new” markets or business practices, and help the FCO argue a theory of harm in big data and other “digital” cases.
Implementation of the Cartel Damages Directive (2014/104/EU)
When the new law comes into force, Germany is already late in implementing the EU’s Cartel Damages Directive into national law (the two-year implementation period lapsed on December 27, 2016). At the same time, and compared to other EU Member States, even legacy German law provided for a relatively well developed framework for private cartel enforcement. This is why German courts have already increasingly seen these cases, just like the Netherlands and the UK as the other preferred jurisdictions. With Germany’s new law coming into force, and with potential post-Brexit scenarios in mind, this trend may well continue.
Key changes to the legal framework for bringing cartel damages claims under German law include:
Liability and Succession: Closing the “Sausage Gap”
In response to an urgent demand from the FCO, the new law expands the liability for monetary fines in cartel cases. In part, this goes back to a specific case in the German meat industry where the FCO had issued a €130 million fine against a certain corporate entity. As a result of an internal restructuring, the addressee of the fine had then ceased to exist and thereby managed to avoid its liability.
This loophole, commonly referred to as the “sausage gap”, will no longer be available. Under the new law, not only the addressee of the fine, but also its legal successor shall be liable for FCO fines and, more generally, the new law establishes a principle of parental liability as it already exists under EU competition law. Accordingly, a parent company can now be held liable for fines that were only imposed on its subsidiary, even where the parent was itself not involved in the competition law infringement or where it did not violate any supervision duties in relation to the subsidiary.
Information Exchange Among Regulatory Authorities
The new law provides for extended options for the competition authorities to share case-related and general market information with other regulators, including personal data and business secrets. In particular, it adds the data protection authorities to the list of other regulators with whom the FCO shall cooperate, and also lists the respective supervisory bodies for the financial and other sectors. These additions are aimed to enhance the enforcement powers in big data cases, where Germany sees a specific need for the FCO to include data privacy considerations in its competition law analysis, and also for the data protection authorities to assess a data processor’s market power as part of their own analysis.
Facilitating Cooperations in Certain Industry Sectors
The new law introduces a sector-specific exemption for all non-editorial cooperations (for instance, sale of advertisements) among newspaper and magazine publishers from the cartel ban. Such cooperations shall thus not be subject to antitrust scrutiny. The publishing industry had successfully lobbied for this relief against the background of shrinking advertising and sales revenues in the changing market environment where they are facing increasing competitive pressure from digital media. The new law now therefore potentially allows even hardcore-restrictions (such as price agreements) among publishing houses where they are deemed to be required to preserve the diversity of the press and its ability to compete internationally. During the legislative process, similar exemptions had also been requested in favor of cooperations among public broadcasters and mutual savings banks, but those did eventually not become part of the new law.
With all these sector-specific provisions, however, it must be noted that they can legally only effect the non-application of the cartel ban as provided for in German law, but not a non-application of EU Community-level antitrust law. So wherever a certain sector co-operation has a cross-border dimension to it, it will thus remain subject to full scrutiny under Article 101 of the Treaty on the Functioning of the European Union (TFEU).
After almost two years of intense discussions in the antitrust community, at least in part guided by a dedicated EU law framework, the new German competition law generally comes with few surprises; but it still contains a number of paradigm shifts that will have material practical implications going forward.
With regard to merger control, the supplemental transaction value test is less clear than the existing revenue-based filing thresholds. Even where the lower domestic revenue threshold is not met, the parties to a transaction will still have to apply further efforts to determine whether a filing would be required. At least until some further FCO guidance is available on the new criteria, we will likely see more German filings even in smaller cases, just because the merging parties want to mitigate any potential risk of violating filing (and gunjumping) requirements.
In cases where the new law adopts a number of principles from recent case law with respect to market definitions and assessing dominance, these additions will not have an immediate impact on the business community. Nevertheless, the changes may still pave the way for the FCO to continue, and maybe even intensify, its sometimes tough approach toward the digital economy. Here, the new framework may help the FCO to come up with a more robust theory of harm and to ultimately defend it in court.
Finally, a number of provisions in the revised damages law will require clarification by the courts, for example, this concerns the specifics of the mutual disclosure requirements, and also whether some provisions (e.g., the new settlement rules) shall only apply to newly brought claims – or also retroactively apply with regard to damages occurred (and claimed) prior to the introduction of the new law. In the short term, these uncertainties will likely result in interim proceedings and thereby delay the overall collection of damages, but in the mid- and longer term, when other EU Member States will likewise have implemented the Cartel Damages Directive, this may ultimately also shape Germany’s current perception as a preferred venue for cartel damages litigation.