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While massive by any measure — the 143 million affected U.S. consumers represents nearly half the U.S. population — the Equifax breach, which included names, dates of birth, Social Security numbers, and (in some cases) driver's license and credit-card numbers, doesn't even rank among the three largest in recent years. Americans, unfortunately, are getting used to data breaches that involve populations equivalent to entire countries or even entire continents.The way this story played out in the first 48 hours offers important cautionary advice.

Here’s what went wrong for Equifax in those first 48 hours