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There's No ‘Easy Mode’ For Suing Over A Video Game

Law360

15 Nov 2017

In the Law360 article “There’s No ‘Easy Mode’ For Suing Over A Video Game,” partner Nathan B. Sabri advises that AM General will be fighting precedent in its trademark claim that Activision is illegally using its Humvee in the video game “Call of Duty.”

“Courts just don't expect the maker of a video game to make fake worlds where you either have permission on every trademark or you blur out all the logos,” he said. “Pretty consistently, courts have set a high bar and have been reluctant to believe that when a real object or real trademark appears in a video game consumers are going to be confused by it.”

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