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Move over GDPR: How a new ePrivacy regulation could affect businesses

Packaging Gateway
Also published in Verdict (8/23/2018)

28 Aug 2018

The implementation of the ePrivacy regulation could be “more turbulent” than that of the GDPR, according to Alja Poler De Zwart in the Packaging Gateway article, “Move over GDPR: How a new ePrivacy regulation could affect businesses.”

“The focus is slowly but surely switching from the GDPR to the upcoming ePrivacy Regulation that will likely have a substantial impact on organisations’ digital marketing and advertising strategies,” she said. “Looking at the current proposals, the ePrivacy Regulation could be a more turbulent journey for the marketing and advertising industry than the GDPR, and should therefore not be underestimated.”

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