Morrison & Foerster advised San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on expansion-stage companies in the consumer sector, on its acquisition of a majority stake in clean beauty brand jane iredale. The deal closed on January 22, 2019.
jane iredale is a globally recognized makeup and skincare company that embraces a holistic approach to beauty. Since its inception nearly 25 years ago, jane iredale has developed products with a commitment to using only clean ingredients, becoming the leading makeup brand serving the U.S. professional channel. Through the deal, SFEP will partner with founder Jane Iredale and her management team as the company embarks on its next phase of growth.
The MoFo team was led by San Francisco–based partners Patrick Huard (Private Equity/M&A) and Dario Avram (Private Equity/Finance).