In The News

U.S. Brands Must Plan Post-Brexit Trademark Strategies

Bloomberg Law

08 Mar 2019

Morrison & Foerster partner Jennifer Lee Taylor discusses how U.S. businesses with a strong presence in the U.K. must confront a series of questions about how to handle their European Union trademarks in a post-Brexit world in the Bloomberg Law article entitled, “U.S. Brands Must Plan Post-Brexit Trademark Strategies.”

Taylor indicated that the U.K. often serves as an entry point into EU markets for smaller U.S. brands. With Brexit looming, U.K.-based American startups may feel pressured to expand to continental Europe sooner than they might otherwise want out of fear of losing their EU trademarks if they don’t use them in a member state. Taylor said, “That’s going to affect smaller companies and it’s going to be a cost for them.”



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