U.S. Brands Must Plan Post-Brexit Trademark Strategies

Bloomberg Law

03/08/2019

Jennifer Lee Taylor

Trademark

In The News

Morrison & Foerster partner Jennifer Lee Taylor discusses how U.S. businesses with a strong presence in the U.K. must confront a series of questions about how to handle their European Union trademarks in a post-Brexit world in the Bloomberg Law article entitled, “U.S. Brands Must Plan Post-Brexit Trademark Strategies.”

Taylor indicated that the U.K. often serves as an entry point into EU markets for smaller U.S. brands. With Brexit looming, U.K.-based American startups may feel pressured to expand to continental Europe sooner than they might otherwise want out of fear of losing their EU trademarks if they don’t use them in a member state. Taylor said, “That’s going to affect smaller companies and it’s going to be a cost for them.”

Email Disclaimer

Unsolicited e-mails and information sent to Morrison & Foerster will not be considered confidential, may be disclosed to others pursuant to our Privacy Policy, may not receive a response, and do not create an attorney-client relationship with Morrison & Foerster. If you are not already a client of Morrison & Foerster, do not include any confidential information in this message. Also, please note that our attorneys do not seek to practice law in any jurisdiction in which they are not properly authorized to do so.

©1996-2019 Morrison & Foerster LLP. All rights reserved.