In The News

How EU’S Pending ePrivacy Regulation Interplays with GDPR

07 Jun 2019

In the Legaltech News article “How EU’S Pending ePrivacy Regulation Interplays with GDPR,” Alex Van der Wolk, Co-chair of the Privacy + Data Security practice, and privacy practice partner Julie O’Neill were quoted in a piece summarizing the firm’s recent webinar, “Cookies, E-Privacy and One-Stop-Shop: GDPR at the One-Year Mark.” The webinar examined what the EU’s still-pending ePrivacy Regulation could entail and how current ePrivacy requirements interplay with the General Data Protection Regulation (GDPR).

The implementation date for ePrivacy Regulation is still up in the air, but once implemented it will apply to web browser-tracking cookies and similar technologies. Despite GDPR being a general and wide regime, explained Julie, “the ePrivacy directive and regulation specifically govern direct electronic marketing messages, cookies and similar tracking technologies and is based on where the end user is located.”

According to the Legaltech News article, Alex suggested companies prepare for ePrivacy to include stricter consent requirements and cookie blocking by default. He also shared that expects more types of communication to fall under the regulation’s scope, beyond marketing-related emails and text messages.

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