In The News

RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe

Ad Exchanger

06 Aug 2019

In the Ad Exchanger article, “RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe,” Alex van der Wolk, co-chair of Morrison & Foerster’s Global Privacy & Data Security Practice, was quoted on Real-Time Bidding (RTB) usage and consumer consent.

Due to the Genera Data Protection Regulation (GDPR), the practice of using personal data in real time ad auction is facing a crisis. Over the past year, European regulators have loosely enforced their cookie-related actions. However, Alex told the publication to “expect that to change”, adding that “RTB often make use of cookies, or similar regulated technologies, and EU regulators are tightening the screws on the use of cookies.”

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