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Morrison & Foerster’s Jim Brosnahan was quoted in the Law360 article “‘Universal Principles’ for Being Persuasive in Court,” which covered the American Bar Association’s recent panel event that included Jim and several other high profile trial lawyers who discussed their "universal principles" for courtroom success.

‘Universal Principles’ for Being Persuasive in Court

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Morrison & Foerster’s Jim Brosnahan was quoted in the Law360 article “‘Universal Principles’ for Being Persuasive in Court,” which covered the American Bar Association’s recent panel event that included Jim and several other high profile trial lawyers who discussed their "universal principles" for courtroom success.One of Jim’s tips is to know your audience. “Once you know your audience, you must adapt your argument to your audience," he said. Courtroom work is theater, Jim added. There are elements of emotion, timing and delivery that all come together to make up the minds of the judge or jury.Read the <a href="https://media2.mofo.com/v3/assets/blt5775cc69c999c255/bltc9be86b9b476ac8f/627321ea220ab5285f519425/190808-universal-principles-court.pdf" target="_blank">full article</a>.