MoFo News Item

MoFo Advises Popchips in Its Acquisition by VMG Partners

10 Oct 2019

Morrison & Foerster is advising popchips, one of the leading better-for-you snack brands in North America, in its acquisition by VMG Partners, a private equity firm specializing in building iconic consumer brands. The popchips brand will be part of VMG Partners’ newly announced branded snacking platform, Velocity Snack Brands, which will acquire, incubate, and grow a portfolio of leading snack brands.

VMG Partners has acquired the popchips business in North America and other markets around the world from Verlinvest, a European private equity firm.  MoFo also advised popchips one year ago in the sale of the popchips European business to Intersnack Group. 

Morrison & Foerster has represented popchips through a series of M&A and financing transactions commencing with the initial acquisition of the business in 2007, the 2008 investment by TSG Consumer Partners, a consumer-focused private equity firm and the 2012 sale transaction with Verlinvest.  

The MoFo deal team is led out of San Francisco by corporate partner Gavin Grover, and also included of counsel Jeffrey Washenko and associate Sara Ayse Uz.

Read the related press release

Close

Feedback

Disclaimer

Unsolicited e-mails and information sent to Morrison & Foerster will not be considered confidential, may be disclosed to others pursuant to our Privacy Policy, may not receive a response, and do not create an attorney-client relationship with Morrison & Foerster. If you are not already a client of Morrison & Foerster, do not include any confidential information in this message. Also, please note that our attorneys do not seek to practice law in any jurisdiction in which they are not properly authorized to do so.