Alex van der Wolk spoke to Ad Exchanger about data protection in the time of the coronavirus.
The coronavirus is the first time that GDPR is being tested by a wide-scale public health crisis, Alex said, adding that what happens over the next few months will help shape the law in case of future events.
Regulators acknowledge that “privacy laws are not here to interfere with public safety and public health” and stress that companies should “consider what are appropriate actions,” according to Alex.