Jennifer Lee Taylor spoke to CNBC about the Booking.com B.V. v. United States Patent & Trademark Office case, which is the U.S. Supreme Court’s first-ever broadcast of an oral argument, conducted over the phone due to the COVID-19 outbreak.
Jennifer expects the Supreme Court to side with the government, saying that “Booking.com” is the type of generic name she has been advising clients to stay away from for years.
“The fact that Booking.com has spent hundreds of millions of dollars does not mean it has a protectable investment,” Jennifer said. “Is there any benefit to consumers if Booking.com is able to register its mark and able to stop people from using CarBooking.com or HotelBooking.com? Is that really going to benefit consumers? Or maybe it’s going to be worse for consumers because they are not going to be able to find competitors of Booking.com.”
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